What You Never Thought Google Will Regard As Duplicate Content On Your Site After months of doing SEO, do you wonder why your effort is just not paying off? A lot of factors could possibly be counted in, but one which is not easily seen by the inexperienced eyes is hidden duplicate content. Contrary to what it indicates, duplicate content is not always apparent. Content must be checked for uniqueness not just on the web copy but on the meta titles plus meta descriptions. These are text on the backend of the site that will not at all times be conspicuous to the non-techy web visitors, but which Googlebot will see. To make certain your website has no duplicate content problems both within the front end and the backend, an optimisation professional can be of assistance. Webmaster Tools is useful in many ways, including detecting and reporting duplicate html titles plus meta description. This is generally the case with tuition sites. As they have hundreds of tutors, tutor profiles are created for every one. The link to these tutor profiles could be named Tutor Profile – Tutor Name, and this is where duplicate content happens. Though each profile is uniquely created, the duplicate is within the keyword Tutor that is on every profile. Because of this, tuition web sites can unknowingly have 438 duplicate html titles. This is not good for SEO entirely. On the contrary, the website owner can use these tutor profiles to her or his advantage by assigning a range of keywords on the profiles that may be derivatives of the first keyword, tutor. This can also be a tendency for websites with so many product images. Take as an illustration the company selling high-end pens. The web developer might generate the images into links, and this is good, but then name the html links Pen 001 to Pen 100. While not being aware, she or he is making 100 duplicate titles using the keyword Pen. It isn’t a dead end road for site owners who may use quite a few html titles again and again. They could simply change the title to make it unique and keyword focused. Related articles on SEO or visit www.magicwebs.com.sg